Alcohol and Responsible Consumption

Many people occasionally drink beverages containing alcohol

It is however very important to drink responsibly.

Is there responsible consumption of alcohol?

Our products are responsibly consumed when associated with pleasure, sharing, unwinding, and socializing while keeping consumption with allowed limits. It is vital that drinking does not lead us to lose self-control, or endanger consumers health, his safety or the safety of other citizens.

Many Governments, and World Health Organization, have issued directives for “safe" and "responsible” alcohol consumption for adults.

According to the World Health Organization, a portion of alcohol is defined as 10gr of “pure alcohol“, which suggesting men and women should not drink than 20gr per day.

Instructions and rules for responsible alcohol drinking are set for healthy adults.

Is NOT recommended:

• When below of the legal drinking age (under 18 years, law 3730/2008).

• During pregnancy and breastfeeding.

• When suffering from high blood pressure.

• When using drugs / medicine not related to alcohol.

• When addicted to drugs or suffering of mental disorder.

Dangers of Excessive Consumption

This is the stage beyond pleasure, consumer-friendly, responsible consumption, which does not modify either personality or social behavior. Excessive alcohol consumption puts the consumer or others at risk, for example in the case of driving.

What are the risks?

The immediate side effects of excessive consumption are that the consumer can no longer control their emotions and has coordination problems. Excessive consumption for many hours can be fatal. Other consequences of excessive alcohol consumption are social difficulties, risk of depression and liver disease.

Alcohol & Driving

In most European countries, alcohol consumption is strictly regulated by Law.

In Greece, according to Law 2696/99 article 42 (Official Gazette 57/23-3-1999) the limit is set 0.5 gr (pure alcohol / liter of blood).

For each person, this level corresponds to different amounts of alcohol consumed, and this level falls as time passes from the time of consumption: a healthy person excretes 0.1 to 0.15 g/l of alcohol per hour.

Some tips and advices for drivers

  • Take your time to evaluate the amount of alcohol in your blood (breath etc).
  • Delay driving until alcohol is at the desired level. There is no other alternative.
  • Let someone else, sober to drive your car, call a taxi or stay at a friend’s home.
  • Driving above limit >0,5g/l, increases risk for car accident, which is a criminal offense.

These figures are for informational/indicative purposes only. Health, fatigue, medication etc can increase these blood alcohol levels by consuming the same amount.