Alcohol and Responsible Consumption

Many people occasionally drink beverages containing alcohol.

It is however very important to drink responsibly.

Is there responsible consumption of alcohol?

Our products are responsibly consumed when associated with pleasure, sharing, unwinding and socializing while keeping consumption within allowed limits. It is vital that drinking does not lead us to lose self-control, or endanger consumers health, his safety or the safety of other citizens.

Many Governments and the WHO have issued directives for “safe” and “responsible” alcohol consumption for adults.

According to the WHO a portion of alcohol is defined as 10gr of “pure alcohol”, while suggesting men and women should not drink more than 20gr per day.

Instructions and rules for responsible alcohol drinking are set for healthy adults.

Is NOT recommended:

  • When below legal drinking age (under 18 years, law 3730/2008)
  • During pregnancy and breastfeeding
  • When suffering of high blood pressure
  • When using drugs / medicine not related to alcohol
  • When addicted to drugs or suffering of mental disorder

Dangers of Excessive Consumption

Excessive daily consumption for pleasure above allowed limits is not responsible drinking, it effects someone’s behavior and leads to lose of emotions and self-control.  In some cases, it may become fatal.

Other dangers include social constrains, depression and liver cirrhosis.

Alcohol & Driving

In most European countries alcohol consumption is strictly regulated by Law.

In Greece, according to Law 2696/1996 §42 (government gazette 57/23-3-1999) the limit is set 0,5gr.

Alcohol has a greater effect on women. The allowed amount for consumption differs for each person and effects diminish as time passes by. Some healthy adult rejects from his body 01, - 015 gr/lt per hour.

Some tips and advices for drivers.


  • Take your time to evaluate the amount of alcohol in your blood (breath etc.)
  • Delay driving until alcohol is at the desired level. There is no other alternative.
  • Let someone else, sober to drive your car, call a taxi or stay at a friend’s home.

Driving above limit >0,5 g/l, increases risk for car accident, which is a criminal offense.

(Source Enterprise et Prevention)

Tips for consideration.

The state of your health, fatigue, drugs and medicine may increase alcohol in your blood when consuming the same amount of alcohol.